Skytree
Using Thought Leadership to Break Into A New Market
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The Challenge
Skytree, a pioneering carbon capture company based in the Netherlands, was preparing to enter the U.S. Controlled Environment Agriculture (CEA) market. While their technology (on-site direct air capture systems) had clear potential, many growers were unfamiliar with the concept or unaware of the role carbon enrichment plays in maximizing yields. Skytree needed a thought leadership piece that would do more than explain the tech. It had to educate a new market, build credibility, and reframe carbon capture as a strategic agricultural input—not just a climate solution.
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Our Approach
Depth Services developed a flagship white paper that positioned Skytree’s technology at the intersection of yield optimization, sustainability, and long-term climate resilience. We worked closely with their team to:
- Clarify and contextualize the science behind carbon capture for a grower audience
- Situate the product within broader CEA trends, including resource efficiency and decarbonization
- Frame the system as a “win-win” solution that increases productivity while reducing reliance on fossil-fuel-based CO₂
The Results
The paper became a foundational asset in Skytree’s U.S. expansion efforts, supporting outreach to potential customers, partners, and investors. It helped solidify Skytree’s positioning as a science-forward, solution-oriented company aligned with the values of next-generation growers. Internally, the paper also helped align sales and leadership teams around a unified story: that carbon capture isn’t just about the environment—it’s about performance.